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What's New

July 1, 2008

Take That, Satellite Companies!
"Pay attention" to this new series

Ryno has just launched a new campaign in response to those ignominious “Pay attention” ads from the satellite companies. Finally that eerie, Matrix-like spokesperson with only 60 seconds to tell us the truth has met her match. Each of Ryno's spots starts out looking convincingly like the real thing, but then Satellite TV's “Big Sister” is interrupted by Ryno's stalwart Cable Girl, who proceeds to force the truth out of her.

We call the campaign “Directly Back At You” and from the hysterical initial deception; to the ingenious reveal; to the ultimate debunking, these spots are a huge winner...and long overdue.

» View this series ...


June 26, 2008

Roll Over Beethoven
Cable Goes Classic

If music “hath charms to sooth the savage beat,” imagine what it can do for your sales. That's why Ryno has put together 3 music only spots that put the power of the classics to work for you.

They're funny, persuasive, and the lack of any voices is a real attention getter. We're not sure of what Ludwig would say, but we think you'll love them.

» View this series ...


June 17, 2008

Get Your Own Board Room Series!
Imitation being the sincerest form of flattery...

Have you noticed the latest DirecTV spots that take place in the fictitious Cable boardroom? Look familiar? They should...three years ago we created a whole campaign that took place in an inept comical Satellite boardroom. Take a look for yourself. We think they're funnier...and frankly several of the issues still hold true today.

» View this series ...


September 14, 2007

New Funny Anti-DBS Series Launched
RynoCable releases a new anti-DBS series that's sure to make you laugh.

The fourth quarter is upon us and you know what that means?the satellite companies will be ratcheting up their seasonal assault on cable.

But in response, Ryno has brought out the big guns. Throughout the years there has been one, undisputed giant killer when it comes to Anti-DBS: The Installer Training series. These spots have been so successful that it has resulted in 3 separate series that have been sold to over 20 million households?each! And we are excited to announce that we have just completed the fourth installment. But this one has a special twist.

We call it Son of Installer, and it picks up our favorite anti-hero at home, struggling with his son who is none too happy with being forced to live without cable. The message is dead-on; the humor is irresistible; and the comedic acting of Tony Marino (the Installer) is as brilliant as ever. But this time, his on screen foil/progeny is his actual real-life son? and the acting apple has not fallen far from the comedy tree. Ryno had cast little Anthony for some other unrelated commercials, and it was clear that putting father and son together was something that was begging to be done.

So check out the results. Click here to view this series and prepare to laugh. While you?re smiling, think of what these great new spots will do to help you protect your system?s market share and increase incremental sales.


February 14, 2007

RynoCable Announces New Website
RynoCable made some very significant improvements to our website.

Is it possible to teach an old Ryno new tricks? We believe it is, and that's exactly what we've done.

Over the past several years, RynoCable.com has amassed an enormous library of spots. And while that has certainly proved to be a great asset to all of our many customers, many of you have told us that the expanded inventory has made the website a little difficult to navigate. So after listening to your feedback and suggestions, we?ve made some significant improvements.

Chief amongst the enhancements is the ability to search, either by category or by specific title (in the advanced search page.) And although spots may no longer initially appear as apart of their original series, you can quickly view them that way by clicking the view the series link at the bottom of each thumbnail.

Also new to the site is the addition of Most Popular Spots and Recently Viewed Spots links that will allow you to keep track of what you've been viewing, as well what others might be checking out as well.

We think you'll like these changes, and hope that it goes a long way towards making a good thing even better. But if you?re still having trouble finding something specific, by all means, give us a call. After all, we're here to serve you.


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